Donald A. Marchand is Professor of Strategy and Information Management at the International Institute for Management Development (IMD) in Lausanne, Switzerland. His special interests include managing information and knowledge to drive superior business performance, internet strategy for established companies; demand/supply chain management and the strategic use and deployment of information systems and technology in companies operating in local, regional and global markets.
Dr. Marchand is also Founder, Chairman and President of enterpriseIQ®, the first global business analytics company offering proven metrics that link superior performance to how effectively a company manages and uses knowledge, information, people and technology.
Professor Marchand was Director of the IMD/Accenture Partnership Research Project entitled Navigating Business Success that was completed in December 1999. This three-year study examined the perspectives of senior managers on the use of information, people, and IT in achieving superior business performance. The study involved 1200 senior managers and over 200 senior management teams from 103 international companies as well as selected case studies. Oxford University Press published the research findings in Information Orientation: The Link to Business Performance (2000), and the management implications were published by John Wiley & Sons in Making the Invisible Visible — How Companies Win with the Right Information, People and IT (2001). The study was also highlighted in the Summer 2000 edition of MIT Sloan Management Review.
Professor Marchand is an advisor to senior executives of leading service and manufacturing companies in Europe, North America and the Asia Pacific. He was a principal researcher in IMD's seven-year research program Manufacturing 2000, and has directed national studies of information technology management in the federal, state and local governments in the United States.
Professor Marchand is the author/co-author of eight books and over 140 articles, book chapters, cases, and reports. He was the senior academic advisor for the 12-week Financial Times Series, Mastering Information Management, from February through April 1999. The series was published as a book by FT Prentice-Hall in January 2000. He has also edited the book Competing with Information, published by John Wiley & Sons in May 2000. The book was the first volume of the IMD Executive Development Series.
Professor Marchand is a frequent and acclaimed speaker at corporate seminars and conferences worldwide.
From July 1987 to June 1994, Professor Marchand was Dean and professor of information management at the School of Information Studies at Syracuse University. In his earlier career, he founded and directed the Institute for Information Management, Technology and Policy in the College of Business at the University of South Carolina where he also taught information systems management in the Master's International Business Program.
Professor Marchand is American. He received his PhD and MA at UCLA and his BA at the University of California at Berkeley where he was elected to Phi Beta Kappa. He has also served as Vice President of Worldwide Chapter and Alliance Development for the Society for Information Management — SIM International — the leading global association for senior executives, academics and consultants in IT management.
Making the Invisible Visible: How Companies Win with the Right Information, People and IT
Competing With Information: A Manager's Guide to Creating Business Value With Information Content