Capitalizing on Knowledge

Two topical management themes — knowledge managenent and e-business — are rapidly converging into the emerging field of k-business. A k-business is one that turns an organization's knowledge assets into knowledge products and services and uses the Internet to market and deliver them online. Capitalizing on Knowledge gives professionals, managers and business students insights into this challenging new arena. It combines models and frameworks with checklists and case examples to help the reader unravel the essence of the next phase of the knowledge and dot.com economy. No other book brings all the elements of a k-business together in one place to provide a thought provoking yet practical companion for those who want to capitalize on their knowledge.

1. Knowledge inside-out
• The evolving knowledge agenda
• Two thrusts and seven levers
• Multiple perspectives
• Plentiful practices
• Value through knowledge
• Measuring intellectual capital
• Intrinsic value
• Utility value
• Codification and value
• The value of combination
• Beyond knowledge management
• Outside-in
• Inside-out
• Commercializing knowledge
• K-business
  
• Summary
• Points to ponder
• Notes
  
2. E-business: a platform for knowledge
• From EDI to Internet commerce
• The e-advantage
• The e-business
• Knowledge on the Internet
• The Internet effect
• The k-advantage
• Internet innovations
• Infrastructure
• Software and access
• Enabling services
• Applications and markets
• User services
• Context and environment
• Dot.com winners and losers
• The losers
• The causes of failure?
• The winners
• Internet stock valuations
• The agility gap
• Summary
• Points to ponder
• Notes
  
3. K-business: new markets, new models
• What kind of k-supplier are you?
• K-creator
• K-mediary
• K-aggregator
• K-portal
• K-refiner
• K-packager
• K-broker
• K-publisher
• K-mall or k-shop
• K-community
• K-processor
• K-franchiser
• K-anything
• From fee to free
• Useful knowledge
• Relationship building
• Free exchange?
• From free to fee
• Subscription vs. pay-as-you-go
• Advertising
• Affiliate programmes
• Commissions and revenue sharing
• Which is the best model?
  
• Summary
• Points to ponder
• Notes
  
4. Online knowledge markets
• Do knowledge markets exist?
• From real to virtual
• Key ingredients
• The bleding edge?
• The next generation
• The attractions of markets
• Better market access
• Precision matching
• More transparency
• Knowledge co-creation and development
• What makes a good knowledge market=
• Potential and pitfalls
  
• Summary
• Points to ponder
• Notes
  
5. Productizing knowledge
• Knowledge in products and services
• Forms of knowledge
• People-based services
• Object-based knowledge products
• Package variations
• Patents and intellectual property
• Knowledge-enriched products
• Information products
• Knowledge hybrids
• Intelligent publications
• E-learning
• Special characteristics of knowledge products
• Completing the knowledge package
• Knowledge wrapper
• Digital rights
• The product surround
• The process productizing
  
• Summary
• Points to ponder
• Notes
  
6. Marketing revisited
• What's the same, what's different?
• Know your customer
• From invisible to visible
• Log file analysis
• Customer profiling
• Expect unexpected competitors
• A new competition framework
• Is your company k-ready?
• Products: energent and evolving
• Prices: declining and dynamic
• Place: cyberspace
• Promotion: individual and interactive
• From dialogue to relationship
• The knowledge of marketing
• Summary
• Points to ponder
• Notes
  
7. The 10Ps of Internet marketing
• Positioning
• Packaging: open or closed?
• Black box knowledge
• Variety vs cost
• Portals: gateways to knowledge
• Pathways
• Pages: making an impression
• Look 'n' feel
• Information architecture
• Personalization
• Progression: from free to fee
• Payments: a virtual necessity
• Processes
• Performance: the bottom line
• The marketing cycle revisited
• Summary
• Points to ponder
• Notes
  
8. Developing a successful k-business
• What makes a successful k-business?
• Exploitable knowledge assets
• A good business concept
• Carving a profitable niche
• Developing a viable business model
• Incubation: nurturing the idea
• The Z-factor: putting it all together
• The customer experience
• Operational excellence
• Designing knowledge processes
• Maintaining momentum
• Summary
• Points to ponder
• Notes
  
9. Directions and dilemmas
• Innovation unleashed
• The upside-down enterprise
• Artificial or human intelligence?
• How do we value knowledge?
• Whose knowledge is it anyway?
• Do we need a WKO?
• The meta-knowledge economy?
• Sustaining the networked knowledge economy
• Notes
  

• Appendix A: K.business readiness assessment
• Appendix B: Online market evaluation templat
• Appendix C: Website evaluation template
• Appendix D: Website project plan checklist

Describes what KM is and how to use it. It could be criticized for too much IT, which is surprising, when coming from Skyrme.

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