If you want to make God Really Laugh Show Him Your Business Plan

There are only two groups of people confused by business today: those who are in it and those who aren't.

Many of us feel we have questions about business that are unanswered, but a whole lot more of us don't even know the right questions to ask. Sh how about:

• Why DON'T we want tidy graveyards?
• Is it true that Beethoven was so deaf HE THOUGHT HE WAS A PAINTER?
• What makes for great 'blame-storming'?
• The first time man got milk from a cow — WHAT ON EARTH WAS HE DOING?
• When, EXACTLY, should you breathe through your mouth?

At last, all in one volume, the 101 Universal Laws of Business address all the unanswered and unasked questions about the mysteries of the corporate world. Whether you are at the top of the tree or hierarchically challenged, you will find everything here you need to remove the splinters you get as you slide down the stair-rail of your company's mission statement. Or (more likely) something to help you next Monday. And if you can't find it, buy TWO copies — it will surely be in the other one. The author promises.

1. On 'Tests' of Rightness (TOR)
2. On Motivational Theory
3. On Enlightened Capitalism (or Should That Be Enlightened Capitalists?)
4. On Limited Terms for Business Leaders
5. On Being BIG but Acting S-M-A-L-L
6. On Hurdling Marketplace Barriers
7. On Unhealthy Profit
8. On Making Decisions (and Staying Out of Jail)
9. On New Branding (and Jolting Your Customer)
10. On Innovation
11. On Surviving in the New Job
12. On Information Technology
13. On (Corporate) Engagements, Living-Together, Marriage and Divorce
14. On 'Challenge' Cultures

With the exception that it is very relaxed, it is really insightful. Recommended reading.