Adrian J. Slywotzky

Updated at: May 21, 2007, 2:20 a.m.

Adrian J. Slywotzky is a vice president at Mercer Management Consulting whose expertise is growth strategies in constantly changing markets. Having worked extensively at the CEO level on issues relating to new business development and value growth, Mr. Slywotzky is also co-author of How Digital Is Your Business?, Profit Patterns, and The Profit Zone, and author of Value Migration: How to Think Several Move Ahead of the Competition. In addition, his viewpoints were featured in BusinessWeek's special issue on the 21st Century Corporation (8-21-00).

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The Profit Zone: How Strategic Business Design Will Lead You to Tomorrow's Profits