Alan N. Hoffman grew up in Lynn, Massachusetts, and earned his MBA and Doctorate from the Kelley School of Business at Indiana University. He currently serves as Professor of Management at Bentley University in Waltham, MA, USA. Dr. Hoffman joined the Business Policy and Strategy Division of the Academy of Management in 1979 and has been teaching strategic management for 37 years. He is the author of more than 40 strategy cases studies and his cases have appeared in most all of the major strategy textbooks for more than 25 years. He was one of the first case authors to write about women run organizations with classic cases such as: The Boston YWCA (1991), Ryka Shoe Company and Liz Claiborne. He is the former Global Strategy course coordinator for the OneMBA Program at the Rotterdam School of Management at Erasmus University, the Netherlands. He served as MBA Director at Bentley University from 2006-2010. He is co-author of The Strategic Management Casebook and Skill Builder with Hugh M. O'Neill (UNC-Chapel Hill). He has published research articles in the Academy of Management Journal, Human Relations, Business Horizons, the Journal of Business Ethics, and the Journal of Business Research. He has one son, Will Hoffman, a graduate of NYU, has a masters degree in contemporary art from the Sotheby institute of Art in New York City. Dr. Hoffman is a 30 year Red Sox season ticket holder and travels the world for enjoyment.