Christopher Anderson (born 1961 in London, UK of US parents) is editor-in-chief of Wired, which has won a National Magazine Award for general excellence three times during his tenure. He wrote an article in the magazine entitled The Long Tail, which he expanded upon in the book The Long Tail: Why the Future of Business Is Selling Less of More (2006). He currently lives in Berkeley, California, with his wife and five children.
Before joining Wired in 2001, he worked at The Economist for seven years in London, Hong Kong and New York in various positions, ranging from Technology Editor to US Business Editor, where he launched the magazine's coverage of the Internet.
He has a degree in physics from George Washington University and did research at Los Alamos National Laboratory. He also has worked at the two leading scientific journals Nature (where he met his wife) and Sciencefor six years.
In 2007, Mr. Anderson founded GeekDad, a do-it-yourself blog that became part of Wired.com. He acted as the editor until handing the title to Ken Denmead. Mr. Anderson now serves as editor emeritus of GeekDad.
Anderson also founded and is Chairman of Booktour.com (in which Amazon is a minority investor), a free online service that connects authors on tour with audiences, and 3D Robotics, an open-source robotics company.
He was also a bass-player in the New Wave-band Egoslavia in the eighties (he prefer to call it Punk, but unfortunately…).
The Longer Long Tail: How endless choice is creating unlimited demand 2nd Ed.
Long Tail: Varför framtidens ekonomi handlar om att sälja mindre av mer