Chris Bradley is a Senior Partner at McKinsey & Co., and leads the Strategy & Corporate Finance Practice in Asia and works on strategic transformations for organisations across Australia's media, retail, mining, energy, and telecommunications sectors.
Chris helps major institutions make big moves in response to new industry dynamics, often through enterprise-wide strategic-transformation programs. He brings insights from a wide repertoire of industry settings, having completed more than 200 engagements with 45 client organizations in 19 sectors.
Chris's client experience spans media, retail, energy, mining, consumer packaged goods, apparel, rail, and telecommunications. He has deep expertise in retail across seven banners and three countries, having covered every function and most formats, including hypermarkets, grocers, discount department stores, specialty apparel, hardware, and consumer electronics. In the media industry, he has helped clients in TV, video, and print navigate digital disruption and develop bold responses to reposition legacy products and launch new ones. In the energy sector, he has helped electric utilities face the new future of energy and launch corporate-wide growth and transformation efforts.
Chris is the coauthor of the influential book Strategy Beyond the Hockey Stick — People, Probabilities, and Big Moves to Beat the Odds (2018). More than two million people have downloaded his strategy articles and blogs on topics such as testing strategy, strategy methodology, and digital disruption. He has conducted workshops and seminars with hundreds of management teams from around the globe on how to make their strategies more robust, more future-proof, and more likely to have real impact.
Chris is a passionate guitar player, skier, and adventure motorcyclist and has a B.Sc. (Finance) University of New South Wales and an M.Sc. (Economics) from London School of Economics.
Strategy Beyond the Hockey Stick: People, Probabilities, and Big Moves to Beat The Odds