Chuck Martin is the CEO of The Mobile Future Institute and director of the Center of Media Research at MediaPost Communications Inc. As a digital pioneer, researcher, New York Times best-selling business author, and public speaker, Martin has had his thumb on the pulse of the interactive marketplace for more than a decade.
Martin's latest book, The Third Screen: Marketing to Your Customers in a World Gone Mobile, listed as one of American Express OPEN Forum's "Best Business Books of 2011," defines the implications, strategies, and tactics to thrive in business in the coming mobile revolution. Martin links the technological developments to the behavioral changes that go hand-in-hand and reveals the unexpected aspects of the coming changes in mobile, preparing marketers and businesspeople for what lies just around the corner.
Martin is a former Vice President of IBM, where he ran a division responsible for business strategy solutions in the media industry, including publishers and advertising agencies.
Some of his other business books include The Digital Estate, Net Future and Max-e-Marketing in the Net Future (co-author). He was the founding Publisher of Interactive Age, the first publication to launch in print and on the Web simultaneously and the associate publisher at Information Week, a magazine targeted to CIOs and information technology professionals.
Managing for the Short Term: The New Rules for Running a Busines in a Day-to-Day World