X-retiree who after a long career at Marabou and The Absolut Company and an early retirement in 2001 found stimulating work as advisor, consultant, professional speaker, product developer, project manager, entrepeneur, creative partner and highly sought after mentor.
When talking to Claes there is always a lot to talk about. You can talk about litterature, Sweden, vodka (Absolut), advertising, navigation in the Stockholm archipelago, fishing, family, chocolate (Marabou), art, travel, Swedish exports, friends, pedagogy, history, marketing and market strategies, horse racing, new product developments/ideas, sports, crayfish, Norwegians, funny stories etc. The list goes on and on…
The Viking Manifesto: The Scandinavian Approach to Business and Blasphemy