Claire Brand manages one of Hallmark's largest gift businesses. Hallmark Keepsakes has a rich history, born of its passionate collectors' following for Keepsake ornaments. In her tenure at Hallmark Cards, Claire has managed multiple businesses and been involved in the development of its consumer database and loyalty programs. She participates actively in the direct marketing industry as a speaker and as a member of the Board of Directors for the Direct Marketing Educational Foundation.
Emotion Marketing: The Hallmark Way of Winning Customers for Life