Dan Heath is a Senior Fellow at Duke University’s CASE center, which supports social entrepreneurs. At CASE, he founded the Change Academy, a program designed to boost the impact of social sector leaders.
Dan is the co-author, along with his brother Chip, of three New York Times bestsellers: Decisive, Switch, and Made to Stick. Their books have been translated into over 30 languages.
Previously, Dan worked as a researcher and case writer for Harvard Business School. In 1997, Dan co-founded an innovative publishing company called Thinkwell, which continues to produce a radically reinvented line of college textbooks.
He is also a columnist for Fast Company magazine
Dan has an MBA from Harvard Business School and a BA from the Plan II Honors Program from the University of Texas at Austin. One proud geeky moment for Dan was his victory in the 2005 New Yorker Cartoon Caption Contest, beating out 13,000 other entrants. He lives in Durham, NC.
Made to Stick: Why some ideas take hold and others come unstuck