Dr. Dan Herman is an Advantagizer, a globally renowned expert in identifying growth opportunities and creating competitive advantages and even private monopolies for companies and brands. He integrates winning competitive strategies with profitable business models and psychologically powerful branding.
Dr. Herman is the CEO of Competitive Advantages, an international firm specializing in strategic consulting and the development and marketing of knowledge-based products. Together with his highly trained team, he creates Unique Success Formulas, Electrifying Marketing triumphs, Emotionally Significant Brands, and Short Term Brand Hits for his worldwide clients ranging from local mid-sized companies to Fortune Global 500 corporations.
Among the many organizations and brands Dr. Herman has worked with are:
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Dr. Herman is a shareholder and active member of the board of directors of several European consulting firms as well as of Elyakim Herman Advertising. He is also an active board member and shareholder of Formula U, a Russian company that develops luxury shopping centers and controls a chain of automobile dealerships and a retail chain that markets car-related products.
Dr. Herman's executive and business experience includes positions such as: VP Marketing of Migdal Group (Israel's largest group of Insurance and financial services and subsidiary of the European Generali), Senior VP of Dahaf Group (advertising, home shopping TV channel, marketing services and consumer research) and Deputy Director General for Strategy and Research at Bauman-Ber Advertising (Saatchi & Saatchi). He has taught at Bar Ilan University and other institutions of higher education in Israel.
Dr. Herman is often invited to be the keynote speaker at international conferences; he facilitates seminars and workshops, and is frequently interviewed by the media in the various countries in which he is active. He has published dozens of academic and professional articles and e-booklets, and written chapters about his research and innovations for academic publications. Those who quote him, often refer to him as a 'guru' of strategy, marketing and branding. He is cited on Google hundreds of times.
Dr. Herman has written three books to date. His books as well as collections of his articles have been translated to different languages and published in several countries.
Outsmart The MBA Clones: The Alternative Guide to Competitive Strategy, Marketing, and Branding