Dominic Gettins is a board-level copywriter at Euro RSCG Wnek Gosper. He has received around 30 awards and citations from D&AD, Cannes, IPA and other advertising bodies including a Gold Medal from the New York Advertising Festival. He has written hugely successful campaigns for Microsoft (his work for Windows 95 moved Bill Gates to name the UK launch as the best in the world), and many other leading companies. His book, The Unwritten Rules of Copywriting, originates from a series of seminars run by Dominic for the BBC, where they are used throughout the corporation.
The Unwritten Rules of Copywriting: How to create better press, poster, radio and tv advertising