Donald G. Reinertsen is head of Reinertsen & Associates, a firm serving clients internationally that specializes in new product development. He teaches at the California Institute of Technology and has attracted a worldwide following among managers, designers, and engineers. Donald Reinertsen conducts popular seminars, and has recently published the acclaimed book Managing the Design Factory — A Product Developer's Toolkit and co-authored the best selling book, Developing Products in Half the Time. He holds an engineering degree from Cornell and an MBA from Harvard. He and his family live in Redondo Beach, California.