Fred Wiersema is a seasoned business strategist and advisor to senior management, known for his work with market leaders and a series of influential books on their winning practices. For more than 25 years, his insights and global perspective have helped businesses around the world to strengthen their customer strategies.
Drawing on his rich experience and research, Wiersema is a sought after keynote speaker who in the past decade has addressed executive groups in two dozen countries. His best-known books include The Discipline of Market Leaders, which was co-authored in 1994 and stayed on Business Week's best-seller list for 19 months. The book urges companies to build superior value propositions by focusing their business on either operational excellence, customer intimacy or product leadership. In his follow-up book, Customer Intimacy, he discusses how winning firms build close connections with their most valued customers. His latest book, The New Market Leaders: Who's Winning and How in the Battle for Customers, was named "Best Business book of the year 2001" by Management Team, the #1 Dutch business magazine.
Wiersema is president of The Customer Strategy Group LLC, a consulting practice that works with clients to sharpen their value propositions and grow their key strategic customers. Before founding the firm, he was a senior partner at CSC Index, an international consultancy, where he created its market leadership practice and consulted with Fortune-100 companies. Prior to that, he was a high tech executive and business school professor. His early career was with J. Walther Thompson Advertising.
Born in Holland, Fred holds a doctorate in business administration from Harvard Business School, an MA in marketing from University of Lancaster, UK, and a BSc in economics from Erasmus Universiteit, Rotterdam. He and his family live in the Boston area.
The Discipline of Market Leaders: Choose Your Customers, Narrow Your Focus, Dominate Your Market