George S. Day holds the Geoffrey T. Boisi Professorship in the Department of Marketing and is Director of the Huntsman Center for Global Competition and Innovation at the Wharton School of the University of Pennsylvania. Professor Day has written more than 125 articles for leading marketing and management jourals and fourteen books including The Market Driven Organization. A consultant to leading corporations worldwide, Day is the recipient of the Charles Coolidge Parlin Award for his leadership in the field of marketing and the Paul D. Converse Award for outstanding contributions to the development of the science of marketing. He lives in Bryn Mawr, Pennsylvania.
The Market Driven Organization: Understanding, Attracting, and Keeping Valuable Customers
Wharton on Dynamic Competitive Strategy
Market Driven Strategy: Processes for Creating Value 2nd Ed.