Laurie Young

Updated at: July 15, 2008, 3:53 p.m.

Laurie Young's education includes a postgraduate business diploma and an MBA, and he combines practical achievement with sound business thinking.

Laurie is a Fellow of the Chartered Institute of Marketing, the world’s largest professional institute for marketers, holds its Post Graduate Diploma in Marketing and has served on its international board of trustees. He holds an MBA in Strategic Marketing from the University of Hull and has taught service marketing on MBA programmes at Hull and at ESSEC in Paris as well as on the joint Professional Services Marketing Group / Cambridge Marketing College CIM accredited Diploma in Marketing for the Professional Services Industry.

Laurie Young is an international specialist in the marketing and selling of services whose career has been focused primarily in the professional services and technology sectors. One of the few independent advisers to the professions who has himself been a partner in a leading firm, as a global marketing partner of PricewaterhouseCoopers, Laurie’s career has also included senior positions with BT and Unisys. He also founded, built and sold his own consultancy company.

Laurie now divides his time between consultancy work, public speaking and writing. As a consultant he assists senior executives and marketing professionals, providing guidance with the resolution of strategic marketing issues, brand strategy, new service design and client care programmes. Amongst Laurie’s current assignments he is chairman of Fujitsu's "customer experience management" panel and is on the Innovation Board of Allen & Overy, winners of the FT’s Most Innovative law firm prize in 2007. Over the years his clients have also included, Russell Reynolds Associates, Deloitte, Lucent, Ericsson, Microsoft, Cable & Wireless, American Express and Nokia.

A popular presenter, Laurie speaks at a range of events every year from in-company seminars to larger international conferences. He also enjoys writing and, in addition to contributed articles and expert comment in the national press, Laurie has had over a hundred articles on service marketing published in various trade journals.

He has written chapters for edited books on the IT industry and has had four books published to date.

  • Competitive Customer Care: A Guide To Keeping Customers
  • Making Profits from New Service Development
  • Marketing The Professional Services Firm
  • From Products to Services: Insights and experience from companies which have embraced the service economy

In 2006 Laurie collaborated with Gill Ringland on Scenarios in Marketing: From Vision to Decision.


Related Books

From Products to Services: Insights and experience from companies which have embraced the service economy