Michael J. Baker, TD, BA, BSc (Econ), Cert ITP, DBA, DipM, FCIM, FCAM, FRSA, FSCOTVEC has been the Foundation Professor of Marketing at the University of Strathclyde since the inception of the department in 1971. He served as Dean of the Strathclyde Business School from 1978 to 1984, Deputy Principal of the University from 1984 to 1991 and Senior Advisor to the Principal 1991-1994. He has served as Chairman of SCOTBEC, the Chartered Institute of Marketing and the Marketing Education Group, as a Governor of the CAM Foundation and Member of the ESRC and UGC. He is the author/editor of more than twenty books of which the best known are Marketing (Macmillan, 5th edition, 1991), Dictionary of Marketing and Advertising (Macmillan, 2nd edition, 1990), Marketing Strategy and Management (Macmillan, 2nd edition, 1992). A member of numerous editorial boards he is also the Founding Editor of the Journal of Marketing Management. He has extensive international experience and has held Visiting Professorships in Australia, Canada, Egypt, France, Hong Kong, New Zealand and Qatar as well as acting as a consultant to numerous international companies.