Philip Rosenzweig is Professor of Strategy and International Management at IMD.
His areas of special interest are:
Drawing on 25 years of business and academic experience, Professor Rosenzweig has consulted numerous firms in Europe and North America, and has taught executive courses in North America, South America, Europe, Japan, Singapore, and the Middle East.
Prior to joining IMD, he was assistant professor at Harvard Business School from 1990 to 1996. In addition to his academic experience, Philip Rosenzweig worked with Hewlett-Packard Company in California from 1979 to 1986.
He received his PhD from the Wharton School, University of Pennsylvania in 1990; MBA from the University of California, Los Angeles, in 1980; BA in economics from the University of California, Santa Barbara, in 1976. While a student he received several academic honors, including the UNISYS fellowship and a dean's fellowship from the University of Pennsylvania, and the Watts memorial fellowship at UCSB.
Professor Rosenzweig has written extensively on the management of multinational firms, with articles published in Strategic Management Journal, Journal of International Business Studies, The International Executive, Academy of Management Review, Management Science, California Management Review, and the European Management Journal. He contributed two articles to Mastering Global Management, published by the Financial Times, as well as a chapter to the Next Generation Business Handbook (Wiley, 2004).
He is also the author of numerous case studies on firms including Microsoft, Daimler Benz, Matsushita, Renault, Heineken, Rhône-Poulenc, Accor, MTN, Dubai Aluminium, and Vodafone.
The Halo Effect: … and the Eight Other Business Delusions That Deceive Managers