Robert Grede is president of The Grede Company, a consulting firm based in Milwaukee that specializes in marketing and strategic planning. He has worked with premier marketers such as McDonald's, Proctor & Gamble, Union Carbide, and United Airlines as well as a variety of small businesses. He is also a syndicated columnist and regular contributor to Milwaukee Journal Sentinel, Model Retailer Magazine, and others. Mr. Grede lives in suburban Milwaukee with his two teenage children.