Roger Enrico, chairman and CEO of PepsiCo, Inc., joined the company in 1971 and held various marketing, sales and general management positions in its Pepsi-Cola beverage and Frito-Lay snack businesses in North America, Latin America and Asia. He led PepsiCo's worldwide beverage and snack businesses, and its former worldwide restaurant business before being appointed vice chairman of PepsiCo (1994), and CEO and chairman (1996).
PepsiCo, Inc. (based in Purchase, USA) consists of Pepsi-Cola Co., the second-largest soft drink business; Frito-Lay Co., the largest manufacturer and distributor of snack chips; and Tropicana Products, the largest marketer and producer of branded juice. PepsiCo, whose products are available in 190-plus countries and territories, reported 1998 revenues of more than US $22 billion.