Ronald N. Yeaple, Distinguished Professor of Marketing.
He earned his B.S. and M.S. from Cornell University and his M.B.A. and Ph.D. from University of Rochester.
Dr. Yeaple joined the Crummer School after 26 years as a faculty member at the Simon Graduate School of Business at the University of Rochester, where he was a four-time winner of the Simon School's Superior Teaching Award. He is the author of three recent books, The MBA Advantage, The Success Principle, and Net Profit: Successful Internet Marketing Strategies, as well as journal articles and book chapters in both management and biomedical engineering. Dr. Yeaple holds three patents and was Executive Vice President of the Ritter Company, a biomedical company with sales of $30 million, prior to joining the Simon School.