Susan Segal-Horn is Professor of International Strategy at the Open University Business School, where she is also Head of the Centre of Strategy & Marketing. Before re-joining the Open University Business School in 2001, Susan was Professor of International Strategy at the University of Kent at Canterbury. Prior to joining Kent in 1999, she was founder & Director of the International Strategy Research Unit at the Open University Business School. Susan had previously worked for several years in the Strategy Group at Cranfield School of Management as a Senior Lecturer in Strategic Management. She has been Visiting Professor in International Business at the Ecole Nationale de Ponts et Chaussees in Paris, and Adjunct Professor in Corporate Strategy at the Graduate School, University of Notre Dame, USA.
Susan lectures across a range of corporate and MBA programmes in the UK and internationally. She also acts as a consultant and facilitator for strategy workshops with national and multinational companies and professional service firms. Her research focus is international strategy and, in particular, international service industries and service multinationals.
Susan has published three books and more than 60 academic articles and professional papers in the fields of strategic management and international strategy. She has just taken over as Editor of the European Business Journal. She is working currently on two books on multinational service firms and international strategy, as well as an encyclopaedia of Strategic Management. Her articles have appeared in such journals as the Journal of Marketing Management, the Journal of Global Marketing, the European Management Journal, the European Business Journal and Strategy and Leadership. They include: the globalisation of services; characteristics of successful services brands; processes for sharing learning in multinationals; coping with retailer buying power; the globalisation of the European food industry and the world domestic appliances industry; and global service delivery in multinationals. Current research projects include the branding of services; integrating mechanisms for global firms based on research in a range of industries; and the globalisation of professional service firms.