Ulrika Algotsson has experience as CEO in several different businesses and always works between the operational and the strategic. She has been involved in various types of board assignments and is driven by building from start or further development in new phases. In 2003-2011, Ulrika was a member of Moderna Dansteatern's board of directors and is inspired by the entrepreneurial power in all types of operations. Ulrika runs Allgood AB, which develops companies with sales power.