Bill Moore is the David Eccles Professor of Marketing at the David Eccles School of Business, University of Utah. He received his B.S. (in mathematics) and M.B.A. from Oklahoma State University and his Ph.D. from Purdue University. Prior to joining the University of Utah, he taught at the Graduate School of Business at Columbia University from 1976 to 1983. He has also taught at graduate business schools in Canada and France.
He has published papers in a number of leading journals including Marketing Science, Journal of Marketing Research, Marketing Letters, Journal of Consumer Research, Journal of Marketing, Journal of Product Innovation Management, Manufacturing and Service Operations Management, Decision Sciences, and Sloan Management Review. He is on the editorial review boards of Journal of Marketing Research and Marketing Letters and is a reviewer for all the major journals in his field. He is co-author of Product Planning and Management and has edited a book entitled Readings in the Management of Innovation.
He has consulted with or engaged in executive education for a number of companies including Becton Dickinson, Cirris Corp.; Dancer Fitzgerald Sample, Inc.; Evans & Sutherland; General Electric Company; Needham Harper and Steers, Inc.; and Time, Inc.