A Whole New Mind

Why Right-Brainers Will Rule The Future

Daniel H. Pink

Publisher: Penguin, 2006, 286 pages

ISBN: 978-1-59448-171-0

Keywords: Creativity

Last modified: Dec. 12, 2015, 7:09 a.m.

Lawyers. Accountants. Software Engineers. That's what Mom and Dad encouraged us to become. They were wrong. Gone is the age of "left-brain" dominance. The future belongs to a different kind of person with a different kind of mind: designers, inventors, teachers, storytellers — creative and emphatic "right-brain" thinkers whose abilities mark the fault line between who gets ahead and who doesn't. Drawing on research from around the advanced world, Daniel Pink outlines six fundamentally human abilities that are essential for professional success and personal fulfillment - and reveals how to master them. From a laughter club in Bombay to an inner-city high school devoted to design, to a lesson on how to detect an insincere smile, A Whole New Mind takes listeners to a daring new place, and offers a provocative and urgent new way of thinking about a future that has already arrived.

  • Part One: The Conceptual Age
    1. Right Brain Rising
    2. Abundance, Asia, and Automation
    3. High Concept, High Touch
  • Part Two: The Six Senses
    • Introducing the Six Senses
    1. Design
    2. Story
    3. Symphony
    4. Empathy
    5. Play
    6. Meaning


A Whole New Mind

Reviewed by Roland Buresund

Excrement * (1 out of 10)

Last modified: Dec. 12, 2015, 7:09 a.m.

Well, the best that can be said about this book is that it is opiniated, but lacks evidence, has faulty, unsubstantiated conclusions, and is full self-serving statements that the reader should accept because it is the authors that utters them. Pure trash at work.

In fact, I am ashamed to even own this book.

Avoid at all costs!


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