Publisher: Norstedts, 1994, 315 pages
ISBN: 91-1-952472-2
Keywords: Biography
In this history of America's favorite vodka, a journalist reveals how Swedish marketing executives and government officials successfully promoted the importing of Swedish vodka into the the United States by masterminding media campaigns that introduced their product - which was first created in 1978 - as a 400-year-old traditional beverage.
Increadibly boring.
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