Anatomy of a Business Plan 3rd Ed.

A Step-by-Step Guide to Starting Smart, Building the Business and Securing Your Company's Future

Jerry A. Jinnett, Linda Pinson

Publisher: Upstart, 1996, 255 pages

ISBN: 1-57410-024-6

Keywords: Business Plan

Last modified: Nov. 27, 2007, 9 p.m.

The Business That Fails To Plan, Plans To Fail! It's That Simple.

If you want to grow your business, you need an effective, up-to-date business plan. It is your key to start-up, maintaining growth, accessing financing and keeping on track. You'll get a blueprint to steer your company to success and access to capital from lenders and investors.

Selected as the 1994 Ben Frankling Award winner for Best Business Book, Anatomy of a Business Plan has guided hundreds of thousands of people — using this highly approachable, step-by-step process to develop a polished, professional and results-oriented plan.

Packed with resources, sample forms, worksheets, examples, and two fully developed actual plans, you'll find all the tools you need to start and stay on the success track.

  • Chapter 1: Business Plan Considerations
    • Purposes
    • What Do Investors Look For?
    • The "Key" to Effective Writing
  • Chapter 2: The Cover Sheet
    • What to Include
  • Chapter 3: Statement of Purpose
  • Chapter 4: Part I/The Organizational Plan
    • Description of the Business
    • Products and Services
    • Management and Personnel
    • Legal Structure
    • Location
    • Methods of Recordkeeping
    • Insurance
    • Security
    • Location Analysis Worksheet
    • Insurance Update Form
  • Chapter 5: Part II/The Marketing Plan
    • What is a Marketing Plan?
    • Target Market
    • Competition
    • Methods of Distribution
    • Promotion
    • Pricing
    • Product Design
    • Timing of Market Entry
    • Location
    • Industry Trends
    • Target Market Worksheet
    • Competition Reference List
    • Competition Evaluation Worksheet
  • Chapter 6: Part III/Financial Documents
    • Purposes of Financial Documents
    • Types of Financial Documents
    • How to Proceed
    • Summary of Financial Needs
    • Loan Fund Dispersal Statement
    • Pro Forma Cash Flow Statement (Budget)
    • Planning Worksheets
    • Cash To Be Paid Out Worksheet
    • Sources of Cash Worksheet
    • Partial Cash Flow Statement
    • Pro Forma Cash Flow Statement
    • Quarterly Budget Analysis
    • Quarterly Budget Analysis Form
    • Three-Year Income Projection
    • Three-Year Income Projection Form
    • Break-Even Analysis
    • Break-Even Analysis Graph
    • Balance Sheet
    • Balance Sheet Form
    • Profit & Loss (Income) Statement
    • 12-Month Profit & Loss Form
    • Profit & Loss Form
    • Business Financial History
    • Business Financial History Form
    • Financial Statement Analysis
    • Putting Your Financial Statements to Work
    • Analyzing Your P&L Statements and Balance Sheets
    • Vertical Financial Statement Analysis
    • Horizontal Financial Statement Analysis
  • Chapter 7: Supporting Documents
    • Personal Resumes
    • Owner's Financial Statement
    • Credit Reports
    • Copies of Leases
    • Letters of Reference
    • Contracts
    • Legal Documents
    • Miscellaneous Documents
    • Sample Resume
    • Personal Financial History Form
    • Trading Offer
  • Chapter 8: Tax Information
    • Comparing Our Tax System and Small Business Accounting
    • Federal Taxes for Which You May Be Liable
    • To Help You Understand Taxes and Set Up a File of IRS Publications
    • Sole Proprietor Calendar
    • Partnership Calendar
    • S Corporation calendar
    • Corporation Calendar
    • Free Publications Available from the IRS
  • Chapter 9: Keeping Your Business Plan Up-to-Date
    • Revising Your Business Plan
    • Implementing Changes in Your Business Plan
    • Anticipating Your Problems
    • Don't Fall Into the Trap!
    • Do Remember to Revise Your Plan Often
  • Chapter 10: Putting Your Business Together
    • Business Plan Software
    • The Finished Product
    • The Last Word
  • Chapter 11: Information Resources
    • Library Resources
    • Indexes to Periodicals and Magazine Articles
    • U.S. Government Departments
    • Books
    • Publications and Periodicals
  • Appendix I: Marine Art of California Business Plan
  • Appendix II: Dayne Landscaping, Inc. Business Plan
  • Appendix III: Blank Forms and Worksheets
  • Glossary of Business and Financial Terms


Anatomy of a Business Plan

Reviewed by Roland Buresund

Bad ** (2 out of 10)

Last modified: May 21, 2007, 2:54 a.m.

Describes a business plan "the american way". So basic that it is hard to read it.

It is safe to say that you can avoid this book without any loss.


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