Publisher: Thomson, 2002, 447 pages
The Answers to these questions can be found in this accessible book which guides you through the complex maze of strategic thinking.
This comprehensive book explains in clear terms exactly why strategy matters and how best to translate strategic ideas into reality, allowing you to become your own strategy consultant, and drive strategy from within. Written by two experienced strategy consultants, this easily digestible guide uses examples from contemporary business to define strategy and show how to make it count. Features include:
This is essential reading for any strategic manager who needs to get to grips with strategy and strategic thinking, and will also be especially useful reading for MBA students (and will be indispensable for all MBA projects).
This is a very ambitious book, that partly meets its goals of being a practical strategy book with implementation advice, all while trying to demystify the concepts of strategy. Unfortunately, it is only some 400 odd pages, when it should have been around 2.000-3.000 to be able to fulfill its ambitions. The reduction in pages, means that some important/well-known concepts are ignored and that the explanations becomes too short to help someone that hasn't been through a strategy course already.
Still, this is not a bad book, even though it doesn't live up to its ambitions. I would recommend any newly minted MBA or anyone that hasn't been practising strategy yet, to read it. I found it enjoyable myself as well, even though some glaring omissions (in my view) is very apparent at even a cursory reading.