Publisher: HarperCollins, 2018, 325 pages
The book the start-up world has been waiting for.
Every entrepreneur or founder aspires to build the next killer company like Facebook, Netflix or Airbnb. Yet those who actually manage to do so are rare. So what separates the start-ups that gets disrupted and disappear from the ones that go on to become global brands.
The secret is blitzscaling, a set of techniques for scaling ut at a dizzying pace that blows competitors out of the water. The objective of blitzscaling is not to go from zero to one but from one to one billion as quickly as possible.
Drawing on their experiences as entrepreneurs and investors who have helped scale numerous billion-dollar businesses, Hoffman and Yeh show how to navigate the necessary shifts and weather the unique challenges that arises at each stage of a company's life cycle.