Publisher: MacMillan, 2017, 320 pages
From the authors who brought you one of the most iconic and impactful strategy books ever written — and changed the language of business forever with the power concepts of 'red oceans' and 'blue oceans' — comes Blue Ocean Shift.
Blue Ocean Shift is packed with inspiring, real-world examples of how leaders in diverse industries and organizations made the shift from red oceans of crowded competition to wide, open blue oceans of new markets space by applying the process and tools outlined within. Blue Ocean Shift shows you, step-by-step, how to build the confidence of your people and seize new growth. Here you'll learn:
Sigh, the follow-up to the authors last book (where they pretended that they had discovered Business Development…)
Well, this breaks no new ground. It tries to be a bit more practical, but I don't believe this is worth spending time or money on. It's not badly written, but you may find the same information elsewhere, and with better justifications and explanations.
Skip it, is my recommendation.