Publisher: Wiley, 2013, 454 pages
A visual way to easily access the strategies and tactics in Book Yourself Solid.
Learning new concepts is easier when you can see the solution. Book Yourself Solid Illustrated, a remarkable, one-of-a-kind work of art, transforms the Book Yourself Solid system into a more compelling and easy-to-consume playbook for any business owner.
You won't find business school graphs or mind maps. Instead, you'll find compelling, visual stories that reinvent old and tired business concepts, making Book Yourself Solid Illustrated a fun and playful book that you will revisit year after year as you get more clients than you can handle.
There isn't a business book on the market that can show you how to apply the strategies, techniques, and skills necessary to generate new leads, add more clients, and increase profits through visuals. Previously you could only read or listen to advice, now you can see it and get it faster.
This illustrated version is organized into four modules: your foundation, building trust and credibility, simple selling and perfect pricing, and the Book Yourself Solid 6 core self-promotion strategies.
Reengineering the book with visual strategist, Jocelyn Wallace, has given author Michael Port new ways of explaining and expanding his gold-standard material.
Master the techniques in Book Yourself Solid Illustrated, and take your service business to the next level today.
Well, a follow-up on a bad book, with added graphics (if you call the stick-figures used "graphics"), doesn't make it better! It even got worse.
Don't even consider buying this book, as it makes Tom Peters feel serious! Extreme rehash of his earlier book with bad graphics, and no content!