Book Yourself Solid 2nd Ed.

The Fastest, Easiest, and Most Reliable System for Getting More Clients Than You Can Handle Even if You Hate Marketing and Selling

Michael Port

Publisher: Wiley, 2011, 344 pages

ISBN: 978-0-470-64347-1

Keywords: Sales

Last modified: Dec. 17, 2013, 7:52 a.m.

The new edition of the bestselling business development guide.

Book Yourself Solid, Second Edition reveals why self-promotion is a critical factor to success, giving you a unique perspective that makes this guide much more than an ordinary "how to" manual for getting more clients and raising a business profile.

Book Yourself Solid, Second Edition enables you to adopt the right promotional perspective and provides the strategies, techniques, and skills necessary to get more clients and increase profits. Through verbal and written exercises, you'll discover the keys to developing a strong marketing plan and brand image.

  • Features unique, personalized, updated social media marketing strategies for service professionals
  • Provides new pricing models and sales strategies for simpler selling
  • Delivers fresh networking and outreach strategies guaranteed to take only minutes a day
  • Offers new solid product launch strategies and tactics for creating instant awareness
  • Author a New York Times bestseller, TV personality, and highly recognized professional speaker

Get the proven tools you can put into effect today with Book Yourself Solid, Second Edition, and watch your business grow exponentially!

  • Module 1: Your Foundation
    1. The Red Velvet Rope Policy
    2. Why People Buy What You're Selling
    3. Develop a Personal Brand
    4. How to Talk About What You Do
  • Module 2: Buildinmg Trust and Credibility
    1. Who Knows What You Do and Do They Like You?
    2. The Book Yourself Solid Sales Cycle Process
    3. The Power of Information Products
  • Module 3: Simple Selling and Perfect Pricing
    1. Perfect Pricing
    2. Super Simple Selling
  • Module 4: The 6 Core Self-Promotion Strategies
    1. The Book Yourself Solid Networking Strategy
    2. The Book Yourself Solid Direct Outreach Strategy
    3. The Book Yourself Solid Referral Strategy
    4. The Book Yourself Solid Keep-in-Touch Strategy
    5. The Book Yourself Solid Speaking Strategy
    6. The Book Yourself Solid Writing Strategy
    7. The Book Yourself Solid Web Strategy
      • Part 1: Designing Your Web Site
      • Part 2: Getting Visitors to Your Web Site
      • Part 3: Building Your Social Media Platform
  • Final Thoughts


Book Yourself Solid

Reviewed by Roland Buresund

Bad ** (2 out of 10)

Last modified: Dec. 17, 2013, 7:52 a.m.

Well, this is your archetypical sales book that believes if the author (as a salesman) can con you into buying this book, you can utilize his tricks into selling anything.Unfortunately, except an extreme self-promotion and some stock advice (be nice, sound professional etc.) that you definitely don't need to buy this book to understand, it doesn't contain anything of value. Even his so-called advice on small things are to simplistic to be useful.

Definitely not worth reading!


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