Publisher: Wiley, 2011, 344 pages
The new edition of the bestselling business development guide.
Book Yourself Solid, Second Edition reveals why self-promotion is a critical factor to success, giving you a unique perspective that makes this guide much more than an ordinary "how to" manual for getting more clients and raising a business profile.
Book Yourself Solid, Second Edition enables you to adopt the right promotional perspective and provides the strategies, techniques, and skills necessary to get more clients and increase profits. Through verbal and written exercises, you'll discover the keys to developing a strong marketing plan and brand image.
Get the proven tools you can put into effect today with Book Yourself Solid, Second Edition, and watch your business grow exponentially!
Well, this is your archetypical sales book that believes if the author (as a salesman) can con you into buying this book, you can utilize his tricks into selling anything.Unfortunately, except an extreme self-promotion and some stock advice (be nice, sound professional etc.) that you definitely don't need to buy this book to understand, it doesn't contain anything of value. Even his so-called advice on small things are to simplistic to be useful.
Definitely not worth reading!