Publisher: Pan, 2000, 389 pages
First impressions last
Making an immediate impact is vital. You can learn how to do it in any situation without ever compromising the real you. Be yourself — and be successful.
Think of Branding Yourself as a user guide to your image. It gives you the tools that enable you to focus your identity clearly and powerfully. Achieve success with your self-image and get what you want, whether it's seeking promotion, making a fresh start or looking for your first job.
Branding Yourself is full of practical, usable advice:
Crucial areas like clothing and accessories, body language and manners are covered to let you present a strong, clear identity and make the impression you want to make.
It doesn't matter if you're self-employed, work within a corporate structure or are an entrepreneur, the principles are the same: be someone people can do business with successfully. That means looking and acting the part in one effective package.
Branding Yourself is relevant to men and women; it encompasses formal and casual situations, crosses international cultural boundaries and deals with questions of sexual politics.
Infantile is the best word to describe this book, that clearly targets the middle-class American hopeful that will be impressed by advice to dress nicely and talk nice…
Why anyone (including me) would want to spend some money on this drivel is beyond me (I seriously want a refund for the time I spent reading this).