Publisher: Penguin, 2010, 153 pages
Keywords: Business Development
If you're like most business owners, you started a company because you thought it would give you freedom — to do what you want, work on your own schedule, make the kind of money you deserve and eventually retire on the fruits of your labor.
Unfortunately, according to John Warrillow, most owners find that stepping out of the picture is extremely difficult because they've built a business that relies too heavily on their personal involvement. Without them, their company — no matter how big or profitable — is essentially worthless. Luckily, there are steps you can take — no matter what stage your business is in — to create a valuable, sellable company that can grow and thrive without you.
To illustrate this, Warrilow introduces us to a fictional business owner named Alex, who is struggling to to sell his company. No one bites, because the business can't run without him. For guidance, Alex turns to Ted, an entrepreneur and old family friend, who lays out an easy-to-follow plan that enables Alex to transform his business. The key is making sure that every product or service meets three criteria:
Like Alex, readers can apply the powerful strategies in this book to realize their entrepreneurial dreams.