Publisher: Pearson, 2009, 470 pages
For Business-to-business marketing courses. Anderson builds the book around a framework of understanding, creating, and delivering value.
It starts out very well, seems to cover everything that you may need to know, gives short explanations of everything and seems comprehensive while having a lot of references.
And that is its large problem: it tries to be too comprehensive, cover too much and yet falls short of explaining it all in enough details to make it worthwhile the inflated price-tag! It is a decent book, but you will probably not read it unless forced to, and then you will complain about all the missing bits.
In short, I can't really fault it, but I can neither recommend it.