Business Model Generation

A Handbook for Visionaries, Game Changers, and Challengers

Alexander Osterwalder, Yves Pigneur

Publisher: Wiley, 2010, 280 pages

ISBN: 978-0-470-87641-1

Keywords: Business Development, Business Plan

Last modified: Nov. 4, 2010, 1:33 a.m.

Business Model Generation is a practical, inspiring handbook for anyone striving to improve a business model — or craft a new one.

Disruptive new business models are emblematic of our generation. Yet they remain poorly understood, even as they transform competitive landscapes across industries.

Business Model Generation offers you powerful, simple, tested tools for understanding, designing, reworking, and implementing business models.

  1. Canvas
    • Definition of a Business Model
    • The 9 Building Blocks
    • The Business Model Canvas
  2. Patterns
    • Unbundling Business Models
    • The Long Tail
    • Multi-Sided Platforms
    • FREE as a Business Model
    • Open Business Models
  3. Design
    • Customer Insight
    • Ideation
    • Visual Thinking
    • Prototyping
    • Storytelling
    • Scenarios
  4. Strategy
    • Business Model Environment
    • Evaluating Business Models
    • Business Model Perspective on Blue Ocean Strategy
    • Managing Multiple Business Models
  5. Process
    • Business Model Design Process
  • Outlook
    • Outlook
  • Afterword
    • Where did this book come from?
    • References


Business Model Generation

Reviewed by Roland Buresund

Excellent ********** (10 out of 10)

Last modified: Nov. 2, 2010, 10:13 a.m.

A book that is heavy on the visual stuff, which nearly scared me away (I'm a boring type that like text, tables and graphs).

If you can see beyond the visual affrontery, it is in fact a very valuable book, that probably should get more acknowledgement if it was made more accessible to the types that really write and generate business models (boring types usually, like myself). It is in fact filled with interesting information and some gems, like their model, shouldn't be missed.

I recommend this to anyone which need to consider business models (i.e. nearly any manager and/or entrepreneur as well as any board member etc.).


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