Business Model Shifts

Six Ways to Create New Value for Customers

Patrick van der Pijl, Justin Lokitz, Roland Wijnen, Maarten van Lieshout

Publisher: Wiley, 2021, 284 pages

ISBN: 978-1-119-52534-9

Keywords: Strategy

Last modified: Aug. 2, 2021, 6:48 p.m.

Move away from traditional, outdated, and inefficient business models to increase value and delight customers.

Never before has the business world seen so much radical change. This change is accelerating, casting a spotlight on the economy and pointing out the businesses and business models that must adapt or die trying. As business leaders, decision makers, entrepreneurs, intrapreneurs, and change agents, it's up to you to redesign and shift your organizations' business models to ensure your organization lives on and thrives in the future. Business Model Shifts shows you how to do all this, and much more.

The book examines six different kinds of business model shifts, each addressing a structural flaw in the current economic system, and identifies the opportunities that lie on the other side of those flaws.

  1. The Services Shift: the move from product towards services that get the job done for customers
  2. The Stakeholder Shift: the move from a shareholder orientation towards creating value for all stakeholders
  3. The Digital Shift: the move from fragmented business operations towards always being connected to customers and their needs
  4. The Platform Shift: the move from underserved towards directly connecting people to exchange value
  5. The Exponential Shift: the move from improving 10% towards exponential thinking and 10x growth
  6. The Circular Shift: the move from take-make-dispose towards restorative, regenerative, and circular value creation

Covering 39 case studies, 60+ individual business models, and m ore than 30 patterns, Business Model Shifts is a comprehensive resource for understanding the mindset, opportunities, business model options, and bold steps you can take to create your own shift for the future.

  • Intro
    • The customer wins!
    • Where is value now and next?
    • Business model shift
    • How to use this book
  • From normal to new normal
  • From products to services
  • From shareholder to stakeholder
  • From physical to digital
  • From pipeline to platform
  • From incremental to exponential
  • From linear to circular
  • Conclusion
    • Where value is shifting!
    • How to drive your own shift
    • Business model growth curve
    • Alibaba's growth curve
    • Trends
    • Creating the right ecosystem
    • References
    • The makers
    • The contributors
    • What's your shift?


Business Model Shifts

Reviewed by Roland Buresund

Mediocre **** (4 out of 10)

Last modified: April 17, 2022, 7:18 p.m.

This is a book that tries to explain that we need to shift business models (all new ones also needs to be about more eco-friendly and more service-oriented).

It is basing its reasoning around the Business Model Canvas and the most part of the book is examples of companies business models (sometimes new and old). and a very small part is dedicated to reason why this is so.

I.e., it is fun to see some BMC's, but it contains very little information and is in fact devoid of most academic or practical value.


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