Business Plans for Dummies®

A Reference for the Rest of Us!

Paul Tiffany, Steven Peterson

Publisher: IDG, 1997, 354 pages

ISBN: 1-56884-868-4

Keywords: Business Plan

Last modified: Nov. 27, 2007, 8:40 p.m.

Are you an entrepreneur, executive, or a manager charged with creating a business plan, but don't know where to begin? Don't wory! With Business Plans for Dummies® as your handy reference, you'll find quick, easy solutions to all of your planning dilemmas. Equipped with tips, techniques, and expert advice, you'll develop a dynamite business plan like a pro in no time!

  • Foreword
  • Introduction
  • Part I: Determining Where You Want to Go
    • Chapter 1: Starting Your Business Plan
    • Chapter 2: Charting the Proper Course
    • Chapter 3: Settimng Off in the Right Direction
  • Part II: Sizing Up Your Marketplace
    • Chapter 4: Checking Out the Business Environment
    • Chapter 5: Taking a Closer Look at Customers
    • Chapter 6: Dividing Customers into Groups
    • Chapter 7: Scoping Out Your Competition
  • Part III: Weighing Your Company's Prospects
    • Chapter 8: Establishing Your Starting Position
    • Chapter 9: Focusing On What You Do Best
    • Chapter 10: Figuring Out Financials
    • Chapter 11: Forecasting and Budgeting
  • Part IV: Looking to the Future
    • Chapter 12: Preparing for Change
    • Chapter 13: Thinking Strategically
    • Chapter 14: Managing More than One Product
  • Part V: A Planners Toolkit
    • Chapter 15: Making Your Business Plan Work
    • Chapter 16: Learning From Others: A Sample Business Plan
  • Part VI: The Part of Tens
    • Chapter 17: Ten Questions to Ask about Your Plan
    • Chapter 18: Top Ten Business-Planning Never-Evers
    • Chapter 19: Ten of the Best-Planned Organizations Around


Business Plans for Dummies

Reviewed by Roland Buresund

Good ******* (7 out of 10)

Last modified: May 21, 2007, 2:56 a.m.

This is in fact a good overview. A positive surprise.


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