Business Stripped Bare

Adventures of a Global Entrepreneur

Richard Branson

Publisher: Virgin Books, 2009, 360 pages

ISBN: 978-0-7535-1694-2

Keywords: Biography

Last modified: July 2, 2012, 5:01 p.m.

Sir Richard Branson is an iconic entrepreneur. Now he shares the inside track on his life in business and reveals the incredible truth about his most risky, brilliant and audacious deals. Combining invaluable advice with the remarkable and candid stories of Virgin's greatest achievements, as well as some of it's setbacks, this is a dynamic, inspirational and truly original guide to success in business and in life. Whether you are an executive, an entrepreneur or are just starting out, Richard strips business down to show how you can succeed and make a difference.

  • Preface to the paperback edition
  • Introduction
  • People: Find Good People — Set Them Free
  • Brand: Flying the Flag
  • Delivery: Special Delivery
  • Learning from Mistakes and Setbacks: Damage Report
  • Innovation: A Driver for Business
  • Entrepreneurs and Leadership: Holding on and Letting Go
  • Social Responsibility: Just Business
  • Epilogue: Success


Business Stripped Bare

Reviewed by Roland Buresund

Decent ****** (6 out of 10)

Last modified: July 2, 2012, 5:01 p.m.

A very well-written and fascinating book, that not really gives you anything, except some knowledge of the the author and his Virgin empire.

├Łou will probably enjoy this the most, if you're British or knows some of the Virgin business firsthand, but it is a decent read in all circumstances, as long as you don't expect to learn anything from it.


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