Publisher: McGraw-Hill, 1996, 166 pages
Keywords: International Enterprise
Comparative Management provides a comprehensive analysis of the cultural determinants that ct upon international business. The text's outlook is multidimensional, providing insights into the values of Eastern, Western, Northern and Southern cultures and contrasting the important differences between businesses in individualistic and communitarian-inclined societies.
In the first section of the text the views of various transcultural theorists are analysed. Thus the ideas of Hampden-Turner and Fons Trompenaars provide insights into the tension between East and West, and the views of De Madariaga assist in understanding the cultures of Europe. Chapter 4 provides an outsider's view of Europe and the four-world model of culture.
The second section focuses upon cultural modelling within both economic and anthropological contexts. This section provides an introduction to the views of Geerte Hofstede and Mary Douglas, and suggests ways in which cultural analysis can deliver competitive advantage. New models are introduced and examples are given to demonstrate their application to management in cross-cultural situations.
The text includes chapter introductions, summaries and end of chapter questions as learning aids.
Comparative Management is essential reading for undergraduates and post-experience management students, taking courses or modules in the subject. It will also be invaluable for courses and modules on international business.
Probably a good book, but it is so boring that you can't get through it.