Publisher: NTC, 1997, 246 pages
ISBN: 0-8442-3237-8
Keywords: Marketing
Even the best companies have learned the sad, expensive lesson: Bad news is big news, and it can put years of successful brand-building and thoughtful image-making at risk.
Large or small, Wall Street or Main Street, companies are more vulnerable than ever. A simple rumor or a negative reference in the media — whether based on fact or not — can undo years of goodwill.
Any business day can start with:
Crisis Marketing: When Bad Things Happen to Good Companies gives you a framework for managing that risk. The author, a seasoned pro in crisis marketing and management:
The old saying that "any news is good news" was never more untrue than in today's business and media climate. Crisis Marketing: When Bad Things Happen to Good Companies provides the expert with direction and proven formulas for avoiding media storms and for weathering them if they do occur.
Excellent book about risk management from a marketing and PR perspective.
Comments
There are currently no comments
New Comment