Publisher: Copenhagen Business School Press, 2005, 351 pages
ISBN: 87-630-0149-7
Keywords: Culture, International Enterprise
For almost a decade, "Cross-Cultural Business Behavior" has been praised by business people and by students as "an eminently useful guide to the global marketplace." Now readers of the fourth edition will find even more of that practical guidance for negotiating with customers and suppliers around the world. They will also find fresh new cases, additional negotiator profiles and comparisons of Nordic business cultures as well as detailed advice for adapting sales presentations to the culture of the customer.
I've read a Swedish version of this book and didn't like it at all. Fortunately, it seems it was an abridged version of the first edition.
This, on the other hand is a very practical book, even though it is a bit short on theory. It is usable and interesting, which is more than you can say about a lot of other books.
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