Publisher: Wiley, 2023, 393 pages
Design Thinking and Innovation Metrics offers an up-to-date and comprehensive collection of powerful tools to manage creativity, OKRs, product, and business success. In this book, Michael Lewrick provides insights into the world of measurements, design thinking, neurodesign and artificial intelligence to drive innovation and future business success. Perfect for innovation teams, managers, and executives in industries of all types. This book also belongs in the libraries of controllers, product owners, and department heads who would like to revise and modernize their system for managing innovation. It complements the Wiley Design Thinking Series with the missing link to measure the hunt for the next market opportunity.
A surprisingly good book about innovation metrics, even if the book sometimes stray into strategic and operational metrics. This makes the book valuable for most executives that struggle with coming up with metrics and understanding them (that is, non-financial metrics, as the financial parts are very rudimentary in the book).
The book also have links to download a number of canvases. Unfortunately they are of a very bad quality, and the author wants you to sign up for additional charges for a decent quality download (the reason why this book isn't worth a excellent rating).
Absolutely worth reading if you are into the subject (and you don't really need to be into Design Thinking to appreciate it).