Publisher: Jossey-Bass, 2011, 235 pages
In Disciplined Dreaming, business innovator and jazz musician Josh Linkner shows exactly how you can create profitable new ideas, empower employees to flex their creative muscles, and tap into the power of creativity to sustain a competitive advantage over the long haul. Drawing on interviews with hundreds of successful CEOs, entrepreneurs, and artists, Linkner distills exactly how creativity can be encouraged, as well as its impact on the bottom line.
Disciplined Dreaming outlines a proven, easy-to-apply 5-step process — Ask, Prepare, Discover, Ignite, and Launch — that will help you and your team develop your creativity chops. Through illustrative stories, real-world examples, and fun yet practical exercises, Linkner shows leaders and team builders how to become immediately more effective in discovering new routes to profitable solutions.
Designed to be flexible, Disciplined Dreaming clearly demonstrates how creativity can be used for everything from innovative, game-shifting breakthroughs to incremental advances and daily improvements to business processes. With Disciplined Dreaming, even the most resistant corporate bureaucracies can cultivate creativity and become more competitive in today's shifting marketplace.
This is a pretty meaningless book about creativty, that seems to just collect sayings, half-truths, anecdotes and per-conceived notions about creativity and the creativity process. And it fails even at this, in a large degree. Add to that the fact it is written very boringly, and you don't have a winner.
Not exactly bad, but just meaningless.