Publisher: Wiley, 2021, 416 pages
What is it about the top tech product companies such as Amazon, Apple, Google, Netflix and Tesla that enables their record of consistent innovation?
Most people think it's because these companies are somehow able to find and attract a level of talent that makes this innovation possible. But the real advantage these companies have is not so much who they hire but rather how they enable people to work together to solve hard problems and create extraordinary products.
As legendary Silicon Valley coach — and coach to tyhe founders of several of today's leading tech companies — Bill Campbell said, "Leadership is about recognizing that there's a greatness in everyone, and your job is to create an environment where that greatness can emerge."
The goal of Empowered is to provide ya, as a leader of product management, product design, or engineering, with everything you'll need to create just such an environment.
A natural companion to Marty Cagan's bestseller, Inspired, Empowered tackles head-on the reason why most companies fail to truly leverage the potential of their people to innovate: product leadership.
The book covers: