Empowered

What is it about the top tech product companies such as Amazon, Apple, Google, Netflix and Tesla that enables their record of consistent innovation?

Most people think it's because these companies are somehow able to find and attract a level of talent that makes this innovation possible. But the real advantage these companies have is not so much who they hire but rather how they enable people to work together to solve hard problems and create extraordinary products.

As legendary Silicon Valley coach — and coach to tyhe founders of several of today's leading tech companies — Bill Campbell said, "Leadership is about recognizing that there's a greatness in everyone, and your job is to create an environment where that greatness can emerge."

The goal of Empowered is to provide ya, as a leader of product management, product design, or engineering, with everything you'll need to create just such an environment.

A natural companion to Marty Cagan's bestseller, Inspired, Empowered tackles head-on the reason why most companies fail to truly leverage the potential of their people to innovate: product leadership.

The book covers:

• How empowered product teams are different from the "feature teams" used by most companies to build technology products.
• Recruiting and coaching the members of product teams
• Creating an inspiring product vision and product strategy
• Assigning teams problems to solve — rather than features to build
• Transforming the product organization from feature teams to empowered product teams

• Part I: Lessons from Top Tech Companies
1. Behind Every Great Company
2. The Role of Technology
3. Strong Product Leadership
4. Empowered Product Teams
5. Leadership in Action
6. A Guide to EMPOWERED
• Part II: Coaching
7. The Coaching Mindset
8. The Assessment
9. The Coaching Plan
10. The One-on-One
11. The Written Narrative
12. Strategic Context
13. Sense of Ownership
14. Managing Time
15. Thinking
16. Team Collaboration
17. Stakeholder Collaboration
18. Imposter Syndrome
19. Customer-Centricity
20. Integrity
21. Decisions
22. Effective Meetings
23. Ethics
24. Happines
25. Leader Profile: Lisa Kavanaugh
• Part III: Staffing
26. Compatence and Character
27. Recruiting
28. Interviewing
29. Hiring
30. Remote Employees
31. Onboarding
32. New Employee Bootcamp
33. Performance Reviews
34. Terminating
35. Promoting
36. Leader Profile: April Underwood
• Part VI: Product Vision and Principles
37. Creating a Compelling Vision
38. Sharing the Product Vision
39. Product Principles and Ethics
40. Leader Profile: Audrey Crane
• Part V: Team Topology
41. Optimizing for Empowerment
42. Team Types
43. Empowering Platform Teams
44. Empowering Experience Teams
45. Topology and Proximity
46. Topology Evolution
47. Leader Profile: Debby Meredith
• Part VI: Product Strategy
48. Focus
49. Insights
50. Actions
51. Management
52. Leader Profile: Shan-Lyn Ma
• Part VII: Team Objectives
53. Empowerment
54. Assignment
55. Ambition
56. Commitments
57. Collaboration
58. Management
59. Accountability
60. Objectives in Perspective
61. Leader Profile: Christina Wodtke
• Part VIII: Case Study
62. Company Backgrounder
63. Company Objectives
64. Product Vision and Principles
65. Team Topology
66. Product Strategy
67. Product Team Objectives
68. Business Results
69. Key Takeaways
70. Leader Profile: Judy Gibbons
• Part IX: Business Collaboration
71. The Role of Product Leaders
72. Stakeholder Management vs. Collaboration
73. Shared Insights and Learning
74. Keeping the Lights On
75. Evangelism
76. Leader Profile: Avid Larizadeh Duggan
• art X: Inspired, Empowered, and Transformed
77. Meaningful Transformation
78. Transformation in Action
79. TRANSFORMED
80. The Most Important Thing
81. The Destination