Everything You Know About Business Is Wrong

To be brilliant in business you have to dare to be different.

Everything You Know About Business Is Wrong is the bible for the unconventional business brain who won't accept anything but excellence.

Written for the business person excited by the opportunity to challenge the status quo, author Alastair Dryburgh takes modern business myths and blows them apart.

Did you know that:

• Cost cutting is a terrible way to boost profits?
• You shouldn't always give 110%?
• Incentives don't encourage people to do useful things?

So much of what we learn about business is plain wrong and conventional wisdom can be a dangerous thing. It's time to challenge your assumptions and learn about the things that will help you be successful. Everything You Know About Business Is Wrong will help unstick your thinking and spot when you need to upgrade your rules of thumb.

1. Why We Get Stuck and How to Break Out
2. Pricing
3. Cost Cutting
4. Measurement
5. Budgeting and Planning
6. Helpful Maxims
7. Incentives
8. It's Time to Start Thinking About Thinking
9. What to Do Next

• But There's' More…