Publisher: Prentice Hall, 1998, 284 pages
ISBN: 0-13-570680-7
Keywords: Strategy
Exploring Techniques of Analysis and Evaluation in Strategic Management is the first book to be published in the Johnson/Scholes Exploring Corporate Series. The series aims to expand the coverage of issues from Exploring Corporate Strategy by providing further depth and/or focusing on specific issues or sectors. Like the main book this will be done in a practical and applied way while drawing on best practices from researchers, writers and practitioners.
This book has been developed with the assistance of the Strategic Planning Society. It contains 17 chapters, of which 6 are written by the Strategic Planning Society's Workshop Leaders. These chapters are practical rather than conceptual, and each one deals with an individual tool or technique that is useful for effective strategic management. The tools and techniques fall into four main categories which help the reader to:
Exploring Techniques of Analysis and Evaluation in Strategic Management is fully cross-referenced to Exploring Corporate Strategy, which makes it an ideal complement to this book. It can be used by students and practising managers who would like to gain a further insight into the tools and techniques of strategy.
An excellent complement to J&S classical text. It is something as uncommon as a practical text on how to use the theoretical frameworks that normally are taught to MBAs.
If you miss it, it is your loss. If you buy it, I can promise you that you will not be disappointed. Excellent value for the money.
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