Publisher: Profile, 2011, 322 pages
ISBN: 978-1-84668-480-7
Keywords: Strategy
Developing and implementing a strategy is the central task of any leader, whether a CEO at a leading global company or head of a school. But there has been a growing and unfortunate tendency to equate buzz words, motivational slogans and financial goals with "strategy". Richard Rumelt debunks these elements of "bad strategy" and awakens an understanding of the power of "good strategy."
A good strategy is a specific and coherent response to the obstacles to progress. It works by harnessing and applying power where it will have the greatest effect, whether putting a man on the moon, fighting a war or launching a new product. Rumelt argues that the heart of good strategy is insight into the hidden power in a situation, and into an appropriate response and he shows how this insight can be cultivated.
Good Strategy/Bad Strategy draws on business, non-profit and military affairs to bring Rumelt"s original and pragmatic ideas to life. His fascinating examples range from Apple to General Motors; from the two Iraq wars to Afghanistan; from a small local market to Walmart and from Global Crossing to the 2007-08 financial crisis.
Demonstrating an astonishing grasp and deft integration of economics, finance, technology, history, and the brilliance and foibles of the human character, Good Strategy/Bad Strategy is the culmination of Rumelt"s decades of striving beyond the superficial to address hard questions with honesty, clarity and integrity.
A book with mixed reviews from other sources. I started reading it with a positive overview and encouraged by the ToC and the synopsis. Unfortunately, the case studies the author starts with (Apple and the first Gulf War) are so badly presented that his conclusions can't be taken serious. He continues by mixed wild conclusions with valid theory and some common sense.
It is not a complete waste of time reading this, but there are a lot of other, and much better, books on the market.
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