Publisher: Wiley, 2005, 294 pages
Proven guerrilla marketing tactics specifically designed for consultants.
Jay Conrad Levinson's Guerrilla Marketing revolutionized the way marketers do business by defying the conventional wisdom that effective marketing means spending big bucks. He devised highly successful marketing strategies that rely on creativity, imagination, and energy — instead of money — to get the job done. Now, Guerrilla Marketing for Consultants applies the power of guerrilla marketing to the hypercompetitive business of consulting.
Excellent! If you forget the haused title, this is really a very good book on marketing for a consultant company.
Sure, nearly everything has been said before, but this is practical marketing for a target group (small consultant companies) which really manages to find the message.
It helps if you know some basic marketing beforehand, but a short course on marketing and 101 in selling and this book and you're off to a consulting career.
All in all, if you're into consulting, read this book, it will help you.