Guerrilla Marketing for Consultants

Breakthrough Tactics for Winning Profitable Clients

Jay Conrad Levinson, Michael W. McLaughlin

Publisher: Wiley, 2005, 294 pages

ISBN: 0-471-61873-X

Keywords: Marketing, Consulting

Last modified: May 21, 2010, 3:33 p.m.

Proven guerrilla marketing tactics specifically designed for consultants.

Jay Conrad Levinson's Guerrilla Marketing revolutionized the way marketers do business by defying the conventional wisdom that effective marketing means spending big bucks. He devised highly successful marketing strategies that rely on creativity, imagination, and energy — instead of money — to get the job done. Now, Guerrilla Marketing for Consultants applies the power of guerrilla marketing to the hypercompetitive business of consulting.

  • Part I: Marketing for Consultants the Guerrilla Way
    1. Why Consultants Need Guerrilla Marketing
    2. What Is Guerrilla Marketing for Consultants?
    3. Thirteen Guerrilla Marketing Secrets
    4. Anatomy of a Marketing Plan
    5. The Guerrilla's Marketing Road Map
  • Part II: Guerrilla Marketing at Work
    1. Beyond Web Sites: Create a Client-Centered Web Presence
    2. Boost Your Web Presence with a Zine
    3. Talking Heads: The Cost of Free Publicity
    4. When It Pays to Advertise
    5. Write This Way
    6. Five Steps to a Winning Speech
    7. Book Publishing: The Guerrilla's 800-Pound Gorilla
    8. Survey Said! Make Surveys and Proprietary Research Work
    9. The Power of Giving Back
  • Part III: Guerrilla Selling for Consultants
    1. All Projects Are Not Created Equal
    2. "Send Me a Proposal": Create Proposals That Win
    3. The Price Is Right
    4. The Guerrilla's Competitive Edge
    5. After the Sale: Selling While Serving
  • Part IV: Pulling It All Together
    1. Put Your Plan into Action


Guerrilla Marketing for Consultants

Reviewed by Roland Buresund

Very Good ******** (8 out of 10)

Last modified: May 21, 2010, 3:33 p.m.

Excellent! If you forget the haused title, this is really a very good book on marketing for a consultant company.

Sure, nearly everything has been said before, but this is practical marketing for a target group (small consultant companies) which really manages to find the message.

It helps if you know some basic marketing beforehand, but a short course on marketing and 101 in selling and this book and you're off to a consulting career.

All in all, if you're into consulting, read this book, it will help you.


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